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It's not what it is, it's what it enables
The role of blogs, wikis, and RSS
Let me state the obvious: the real value of blogs and wikis is not the tool itself. It's what the tool enables. Sadly, many advocates overlook this simple fact.

To continue the over-simplification, it's the equivalent of viewing a hammer as only a means to hit nails. Obviously that is the task at its most basic. But what does it mean? In the case of the hammer, it means we can build a doghouse, a bookshelf, or a house. Until we look past the task and functionality of a tool - to what the tool enables - we largely miss the beauty of why it's so useful.